So Sony has been one of the most iconic names in the mobile industry. Not just in mobile but in the whole of consumer electronics.Its a no secret that the PlayStation 4 is one of the main sources of revenue for Sony which was launched back in 2013 and still to this day its performing exceptionally well. It’s also not a secret that their mobile division is struggling really hard. In fact, Sonys mobile division sold only 1.1 million smartphones in the first quarter of2019 which is a record low for Sony.
To give you some perspective, Samsung sold around 75 million units in the same timeframe. To make things even worse, Sony mobile lost almost 1 billion dollars in all of 2018. Sonys now getting pressurized both inside and out to drop the dead weight they’re carrying for so long, which is their mobile division. Meet this guy, he’s Daniel Loeb, founder of Third Point LLC.
He’s building a stake in Sony right now by investing up to 1 billion dollars. His main motive is to trim the fat from the company. Primarily the motion pictures and mobile division of Sony, which is the two money-losing divisions of Sony right now. Buying shares of such value would automatically give a lot of influence to this guy and his company, so the decision of whether to cut its losses in the smartphone industry might be taken out of Sonys own hands.
While I’m sure Sony wouldn’t drop their mobile division overnight like they dropped their laptop division but this guy will surely pressurize Sony to take some hard decision. It’s so sad that a company that theoretically has everything going for itself is on the verge of going out of business, which is a shame because they make some of the best in class products. But their only problem is that they still think we’re living in the 90ties, where Sony was an Apple-like brand for electronics.
Unfortunately, they aren’t anymore. Also, Sony most definitely has the worst marketing department ever. Most of their products are really good if you get to use them. But why would you if you don’t even know they exist. I don’t even recall the last time I saw a Sony ad. They were ahead of the curve with so many things like waterproof phones but people only started caring about waterproof phones when Samsung and Apple included the feature.
If Sony has any chance of being relevant again is by changing its marketing strategy. Obviously, Sony is in a money-losing wagon at this point and I don’t expect them to out budget Samsung or Apple in marketing dollars. But, come on Sony, as a last resort, try one final push, going out through the big door, going all out before calling it quits. That said, let me know what do you think down in the comments and I’ll see you tomorrow.